Senior Manager, Public Affairs (Community Communications)

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club (“the Club”) is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Corporate Affairs (CA) Division strengthens the strategic development and positioning of the Club as a world-class racing club and charity organisation, through engaging key stakeholders in both Hong Kong and the Mainland, and maintaining efficient and effective corporate communications.

Job Summary

Reporting to the Head of Public Affairs (Corporate, Charities and Community Communications), the successful candidate will play a key role in driving communication initiatives that strengthen public awareness and appreciation of the Hong Kong Jockey Club's positive impact on society. This includes supporting the development and execution of integrated publicity campaigns, media collaborations, content strategies, and events that promote the Club's charitable, community, and social contribution programmes.

The Job

• Develop and execute mass public communications to drive broad awareness and understanding of the Club’s role in social betterment via online and offline campaigns in partnership with internal parties.
• Develop media collaborations and content to engage target audience, including identifying media partners, defining message and content, and developing execution plan and content.
• Manage creative agencies, media agencies and other production partners to ensure delivery of quality and cost efficient campaigns.  Develop and oversee end-to-end project plans, ensuring effective coordination across all project stages.
• Manage the on-going enhancement, maintenance and performance analytic of the Charities & Community online content hub.
• Develop tracking mechanisms to measure effectiveness and efficiency of publicity campaigns. Track campaign results and adjust content, creative execution and/or media placement in real time, and conduct customer satisfaction and campaign evaluation surveys to generate insights for continuous improvement.
• Deliver community events and/or activations to drive HKJC’s brand recognition, including end to end execution from concept development, KPI setting to production, delivery and results tracking.
• Manage community communications assets to ensure consistency, quality and fit-for-purpose use across campaigns and events.
• Support budget planning, tracking, and reporting for marketing and communications initiatives, including Charities-funded projects to ensure effective resource utilization.
• Lead and develop a high-performing team, providing clear objectives, performance coaching, and succession planning to support business growth.

About You

• A university degree in Communications, Public Relations or related disciplines, preferably with exposure to campaign planning, audience engagement or insights development.
• A minimum of eight years of relevant experience at managerial level in a sizable organisation.
• Strong strategic communications, campaign planning, and digital engagement skills.
• Experience in audience research and insights analysis, with the ability to translate findings into effective content development and campaign planning.
• Fluency in both written and spoken English and Chinese.

Apply Now!

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.

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Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via careers@hkjc.org.hk. 

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.