Assistant Customer Insights Manager

Job Summary

The job holder is responsible to conduct customer research, analyzing customer behavior and preferences, identifying target customer segments within the market. The job holder is pivotal in optimizing customer engagement, enhancing customer satisfaction, and driving sustainable business growth by leveraging in-depth knowledge of the local market dynamics and customer preferences.

The Job

You will:

• Assist in designing comprehensive quantitative research plans, including surveys, experiments, and data collection methodologies aligned with project goals.
• Manage quantitative data collection activities, including overseeing survey administration and ensuring data quality and integrity.
• Analyse quantitative data, synthesizing findings into insightful narratives and actionable recommendations. Use thematic analysis and other analytical methods to derive meaningful insights.
• Analyse and identify applicable qualitative insights to support the quantitative analysis
• Prepare and deliver clear, data-driven reports and share of the key learnings
• Ability to manage multiple research projects execution simultaneously, ensuring timely delivery within budget and scope, while maintaining high-quality standards
• Conduct desk research on topic related to the business
• Work closely with internal stakeholders (e.g., marketing, product development, and strategy teams) to understand research needs, objectives, and timelines and rregularly engage with them to identify impactful research topics that can drive business improvements.
• Manage third-party research agencies/ consultant to conduct customer research specific to CSII, and coordinate with other divisions, monitoring progress to ensure quality outcomes.
• Ensure adherence to the Responsible Gambling Policy and legal requirements related to wagering, thereby safeguarding the integrity of the organization’s business operations.
• Undertake other responsibilities as assigned by supervisors or management to support various research initiatives and organizational needs.

About You

You should have:

• Bachelor degree preferably in Statistics, Computer Science, Business Administration, or related discipline
• A minimum of 6 years of experience in quantitative research, preferably have both corporate and agency experience.
• Experience in a range of quantitative methodologies related to VOC, U&A, journey-based projects, concept testing, user experience, census and multiple phases research project involving quantitative and qualitative is a definite advantage
• Proficiency in excel, VBA is a plus
• Project management skills with the ability to handle multiple projects simultaneously
• Good interpersonal and communication skills in both English and Chinese, with demonstrated ability to work with stakeholders on execution and insights delivery
• Strong analytical skills with the ability to translate complex qualitative data into clear, actionable insights
• Good business acumen with data analytical capabilities to manage ambiguity and complexity

Terms of Employment

How to Apply

Please send your resume, complete with expected salary and job reference by clicking the Apply Now button.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.