Assistant Loyalty Programme Manager

Job Summary

The Customer Strategy, Insights, and Innovation (CSII) Division is dedicated to cultivating customer-centric capabilities across the Club ecosystem and shaping customer strategies that drive business growth. Through a data-driven approach, the Division strives to achieve a 360-degree understanding and insights of owners, members and wagering customers, enabling the seamless design of end-to-end customer experiences across online and offline channels (Racecourses and Off-course Betting Branches). This is achieved by integrating Clubwide customer data onto a unified platform, creating a single view of our customers that empowers us to deliver personalised offers and unique experiences.

The Customer Growth and Experience will drive the overall segment strategy and customer experience & loyalty, segment business and revenue, and customer loyalty of the Club. To create a bigger impact, in addition to driving the wagering turnover and customer growth, the mission for the department includes nurturing members into owners, grooming new segment to become members, grooming public segments to grow wagering base and moving customers up the tiers. A dedicate team on Customer Loyalty is setting up to drive customer activeness and spearhead a sophisticated Earn & Burn mechanism for our Loyalty Programme.

Reporting to Manager, Loyalty Programme and is responsible for  supporting, developing, and executing overall reward strategy of HKJC Priority loyalty programme,, This role will involve managing rewards portfolio, vendor and partnership relationships, from initial engagement through to implementation and ongoing management. The role should also support to safeguard HKJC Priority branding and continuous customer experience improvement initiatives working with different stakeholders.

The Job

You will:

• Support the development and implementation of rewards strategy, including but not limited to vendor and partnership management to keep the rewards portfolio attractive and relevant to our customers.
• Support the Identification of collaboration opportunities to drive various engagement opportunities with potential partners to enrich the programme attractiveness, as well as implement all tactical marketing initiatives with internal teams and external partners.
• Leverage customer behaviour data and apply insight to optimize rewards strategy, assist in nurturing strategic partnerships and coordinating with cross-functional teams to enrich the reward portfolio. This includes conducting market research, preparing partnership proposals and presentations.
• Assist in overseeing the deal lifecycle by preparing partnership agreements, tracking partnership activities, and providing necessary administrative support.
• Coordinate with cross-functional teams and production house in the planning and development of marketing materials to promote rewards initiatives timely and effectively.
• Execute the monitoring of rewards campaign performance and prepare regular reports for management review.
• Facilitate the procurement and contracting process by liaising with legal and procurement teams.
• Ensure compliance with the Responsible Gambling Policy and all stipulated legal requirements about wagering, thereby protecting the integrity of the Club’s businesses.
• Undertake other duties as assigned by management.

About You

You should have:

• Bachelor degree in Marketing, Communications, or business-related disciplines
• A minimum of 6 years’ relevant working experience with good exposure in loyalty programme, partnership management or business development. Experience in partnership outreach or negotiation would be an advantage
• Excellent interpersonal, leadership and problem-solving skills
• Creative, proactive and result-oriented mindset
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Chinese Word Processing
• Good attention to details, responsible, self-motivated and can work independently
• Good analytical skill in resolving problem and multi-tasking
• Strong on communication skill and capable to motivate the team to drive business result with proactive and collaborative manner
• Proficient command of spoken and written English and Chinese

Terms of Employment

The level of appointment will be commensurate with qualification and experience.

How to Apply

Please send your resume, complete with expected salary and job reference by clicking the Apply Now button.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.