Assistant Public Affairs Manager (Media Publicity, Mainland focus)

Job Summary

The job holder’s key deliverable is to assist in the generation of quantitative and qualitative media publicity of the Club in the Mainland through a strategic planning and effective implementation of media programmes, as well as an ongoing constructive working relationship with Mainland Media. The media programmes include high-level corporate messages such as equine industry development, sports development and collaboration, world-class racing, its purpose of acting for the betterment of society and the unique integrated business model, as well as the individual corporate and business initiatives driven by various business units or departments. 

To deliver the above-mentioned key deliverables, he / she will be responsible for assisting manager in the planning and execution of all targeted content for various media platforms, managing media campaigns, expanding digital media outreach, and implementing a seamless content strategy to drive engagement in publicity programs.

The job holder will need to travel to the Mainland or other regions as needed.

The Job

You will:

• Support manager to smoothly implement a developed strategic media plan in promoting HKJC’s world-class racing, its professional expertise, and capabilities in talent development, as well as its commitment and contributions to the equine industry development in the Great Bay Area and other parts of China, and to enhance Mainland Media’s understanding and reporting interest of the Club’s other business initiatives.
• Develop content for dissemination via press release, statement, and other distribution channels, identify opportunities to proactively pitch brand and Club stories. To ensure coverage of the Club's key activities. This will involve providing on-site support during feature racing events and other campaigns to facilitate media reporting.
• Proactively plan and arrange engagement activities to develop and maintain a constructive working relationship with media stakeholders for the generation of positive publicity. To facilitate the drafting of event briefings, ensuring that all necessary information is included and effectively communicated to stakeholders. Proactively follow through with event organising, which includes logistic planning and coordinating administrative tasks.
• Help the team expand our digital footprint and overseeing social communication efforts in the Mainland. The individual will develop and implement content strategies, or collaborate with an assigned agency, to leverage the strengths of various social media platforms and enhance brand awareness and affinity.
• Support manager in the prevention and management of sensitive issues to avoid negative media publicity. To conduct real-time monitoring on Mainland Media sentiment, collect intelligence on regulatory or policy changes and alert the management for appropriate action.
• Explore and identify potential media partnerships. Draft summaries that clearly outline the values and deliverables that can be expected from such partnerships. Additionally, monitor and track the performance of these media partnerships, ensuring that the advertisement value meets the desired standards.
• Liaise with external parties such as agency on managing and maintaining media budgets in accordance with authorized plans, facilitate the implementation of media payments and purchase orders. 

About You

You should have:

• A degree holder in journalism, public relations or other relevant disciplines
• Possess a minimum of five years of work experience in Mainland Media, or in the areas of public relations or corporate communication within a corporate setting
• Outstanding stakeholders management skill and experience for the building of government and media relationship  
• Solid knowledge of issues and crisis management, and experienced in managing media communications during crisis
• High level of proficiency in written and spoken English and Chinese. A track record of producing excellent editorials that effectively communicate clear key messages
• Proven experience in managing social media accounts and successfully developing corporate social media platforms.
• Excellent interpersonal and communication skills and great team player
• Possess a keen attention to detail and be proactive in all aspects of event planning, organizing, and execution.
• Public Relations writing
• Media and stakeholders engagement
• Event planning and execution
• Risk Management

Terms of Employment

How to Apply

Please send your resume, complete with expected salary and job reference by clicking the Apply Now button.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.