Loyalty Programme Officer (Rewards)
The Hong Kong Jockey Club
Founded in 1884, The Hong Kong Jockey Club (“the Club”) is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.
The Division
The Sports Business Division is central to the Club’s overall aspiration to become a globally recognised sports and entertainment brand, with world-class horse racing at its core. The Division’s overarching focus is to deliver sustainable growth of the Club’s sports business, deepen customer engagement, and contribute to position the Club as a leading global sports and entertainment brand to enable its commitment to social betterment. Its strategy is delivered through three pillars: broadening the fan base and prospecting new customers, growing the sports wagering business, and building the Club’s brand and commercialising its assets.
Job Summary
The job holder is responsible for supporting the planning, sourcing, management, and execution of the Loyalty Programme reward portfolio to deliver an attractive and sustainable Earn & Burn experience for customers. The role monitors reward redemption trends, customer preferences, inventory levels, and budget utilisation, and works closely with vendors, Procurement, fulfilment partners, and internal stakeholders to ensure reward offerings remain relevant, accessible, and aligned with customer needs and business objectives. The incumbent is also responsible for identifying and implementing reward opportunities across the HKJC ecosystem, coordinating reward launches and communications, and providing recommendations to enhance customer engagement, reward, and overall Loyalty value while ensuring smooth day-to-day programme operations and vendor management.
The Job
- Monitor redemption trends, customer preferences, and reward performance, and recommend reward enhancements or new reward opportunities to drive customer engageemnt and loyalty value
- Coordinate with vendors and procurement team on reward sourcing, quotations, RFQs and onboarding of new reward partners
- Maintain a healthy and attractive reward catalogue with relevant offerings, balanced variety and sufficient stock availability to meet customer needs
- Collaborate with internal teams to develop and launch redemption opportunities for internal products, services and expereicnes, and support end-toend initaitves that increase reward burnt within HKJC ecosystem
- Track reward budget uiilisation, redemption performance and inventory consumption and prepare regualr management reports and analyses
- Coordinate reward launches and develop reward communications for customers and internal stakeholders
- Stay abreast of market trends and Loyalty Earn and Burn dynamics, and provide proactive recommendations to enhance customers engagement and loyalty value
- Ensure strict compliance with the Responsible Gambling Policy and all stipulated legal requirements pertaining to wagering and protects the integrity of the Club's business and reputation
- Undertake other duties as assigned by the Senior Manager, Loyalty Programme
About You
- A bachelor degree in any disciplines
- A minimum of 3 years of work experience with good exposure in loyalty programme, reward management, customer engagement, merchandising or related field
- Experience in reward sourcing, vendor manaement, and procurement coordination, including working with external partners and services providers
- Experience in monitoring and analysing redemption trends, inventory and budget performance to support business decisions
Apply Now!
We offer competitive salary and benefits packages, dynamic working environment and development opportunities.
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Equal Opportunity and Inclusive Hiring
We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via careers@hkjc.org.hk.
Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.
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