Manager, Loyalty Programme (Event Management)

The Department

The Customer Strategy, Insights and Innovation (CSII) Division is dedicated to spearheading the further development of segment strategy, designing products and propositions that drive target prospect acquisition and strengthen base management, including new entertainment offerings. These efforts aim to elevate the Club’s status as a world-class sports and entertainment brand.

The Customer Growth and Experience will drive the overall segment strategy and customer experience & loyalty, segment business and revenue, and customer loyalty of the Club. To create a bigger impact, in addition to driving the wagering turnover and customer growth, the mission for the department includes nurturing members into owners, grooming new segment to become members, grooming public segments to grow wagering base and moving customers up the tiers. A dedicate team on Customer Loyalty is setting up to drive customer activeness and spearhead a sophisticated Earn & Burn mechanism for our Loyalty Programme.

Reporting to Senior Manager, Loyalty Programme and is responsible for marketing and engagement initiatives of HKJC Priority Programme including but not limit to partnership management and customer communications.  The role should also support to safeguard HKJC Priority branding and continuous customer experience improvement initiatives working with different stakeholders.

The Job

You will:

• Support a dynamic team in implementing and advancing strategies of event and customer engagement initiatives across all touchpoints to deliver an exceptional HKJC Priority customer experience.
• Leverage customer data and insights to tailor loyalty activities and identify improvement areas, aligned with the programme’s key performance indicators. (KPIs)  
• Identify collaboration opportunities with potential partners to enhance the Loyalty Programme attractiveness and implement tactical marketing initiatives in coordination with internal teams and external partners
• Execute and monitor the programme budget and resources to ensure the efficient operation of the Loyalty Programme.
• Manage vendor relationships and negotiate contracts to ensure the most cost effective and impactful customer engagement implementation.
• Facilitate the procurement and contracting proess by liaising with legal and procurement teams.
• Work with cross-functional teams and external parties/ vendors to support customer experience enhancement collaboration.
• Ensures compliance with Responsible Gambling Policy and all stipulated legal requirements pertaining to wagering, thereby protecting the integrity of the Club's businesses.
• Undertakes other duties as assigned by Line Manager.

About You

You should have:

• A bachelor degree in any disciplines
• A minimum of 6 years' experience with Supervisory role in event management and marketing communications. Experience in partnership or customer loyalty programme would be an advantage
• Excellent interpersonal, leadership and problem solving skills
• Creative, proactive and result-oriented
• Ability to multi-task, demonstrate flexibility, and learn quickly 
• Good attention to details, responsible, self-motivated and can work independently
• Good analytical skill in resolving problem
• Strong on leadership skill and capable to motivate the team to drive business result with proactive and collaborative manner

Terms of Employment

The level of appointment will be commensurate with qualifications and experience.

How to Apply

Please submit your resume with expected salary by clicking the Apply Now button.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.