Manager, Marketing (Football)

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club (“the Club”) is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Sports Business Division is central to the Club’s overall aspiration to become a globally recognised sports and entertainment brand, with world-class horse racing at its core. The Division’s overarching focus is to deliver sustainable growth of the Club’s sports business, deepen customer engagement, and contribute to position the Club as a leading global sports and entertainment brand to enable its commitment to social betterment. Its strategy is delivered through three pillars: broadening the fan base and prospecting new customers, growing the sports wagering business, and building the Club’s brand and commercialising its assets. 

Job Summary

We are looking for a passionate digital marketer and football enthusiast to join the team. You will be working on digital and social media marketing strategies across the customer journey, using content, data and digital innovation to attract new customers, deepen engagement and drive long-term business growth.

The Job

• lead the development and execution of integrated digital marketing campaigns across owned, earned and paid channels to drive customer acquisition, engagement, conversion, retention and reactivation
• translate business objectives and customer insights into actionable digital marketing plans, campaign roadmaps and measurable outcomes
• develop and drive social media strategies across relevant platforms, including audience development, community engagement, influencer/KOL partnerships, fan engagement and social amplification initiatives
• grow and engage football audiences by creating meaningful digital experiences that strengthen football fandom and increase reach among existing and prospective customers
• develop content strategies and compelling storytelling approaches for different customer segments and football fan communities, overseeing the planning, creation and optimisation of digital and social content
• optimise the end-to-end digital customer journey using customer, campaign and behavioural insights to enhance customer experience, increase conversion and retention, and strengthen customer lifetime value
• establish performance measurement frameworks and monitor key digital, social media and customer journey metrics, translating data and insights into recommendations that improve marketing effectiveness and return on investment
• identify emerging digital trends, platforms, technologies and marketing practices, and explore new opportunities to enhance customer engagement, audience reach and the overall football experience
• ensure compliance with the Club’s Responsible Gambling Policy and relevant legal requirements relating to wagering to safeguard the integrity of the Club’s business
• undertake other duties and projects as assigned

About You

• a Bachelor’s degree in Marketing, Communications, Digital Marketing, Business Administration or a related discipline
• a minimum of 5 years’ experience in digital marketing, with proven experience in planning and executing integrated digital marketing strategies and campaigns
• strong knowledge across digital marketing disciplines, including social media, content marketing, paid media, digital advertising, SEO/SEM and performance marketing
• hands-on experience in managing and optimising end-to-end customer engagement journeys across digital channels
• strong analytical capabilities in campaign measurement, web analytics and customer data analysis, with the ability to turn insights into actionable marketing and business recommendations
• experience in content strategy, multimedia content development and social media management
• a strong customer-centric and data-driven mindset, with the ability to balance creativity with commercial and performance objectives
• strong communication, collaboration and stakeholder management skills
• a proactive, accountable and results-oriented approach, with strong problem-solving capabilities
• a genuine passion for football, coupled with a good understanding of football wagering

Apply Now!

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.

Add horsepower to your career today. Click the “Apply Now” button to create an account and submit your application.

Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via careers@hkjc.org.hk.

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.