Requisition ID: 2339

Marketing Officer (Loyalty Programme Team)

The Department

The Customer Strategy, Insights, and Innovation (CSII) Division is dedicated to cultivating customer-centric capabilities across the Club ecosystem and shaping customer strategies that drive business growth. Through a data-driven approach, the Division strives to achieve a 360-degree understanding and insights of owners, members and wagering customers, enabling the seamless design of end-to-end customer experiences across online and offline channels (Racecourses and Off-course Betting Branches). This is achieved by integrating Clubwide customer data onto a unified platform, creating a single view of our customers that empowers us to deliver personalised offers and unique experiences.

Reporting to Senior Manager, Loyalty Programme and is responsible for marketing and engagement initiatives of HKJC Priority Programme including but not limit to the support for customers behaviour insights and promotion. You will support our marketing initiatives by optimizing marketing data operation process and leveraging insights to drive strategic decisions.

The Job

You will:

Work closely with Data Analyst to deliver customer behaviors for marketing initiatives
Deliver comprehensive support for end-to-end campaign operations, covering customer targeting, list management, communication setup, and post-campaign tracking. Faciliate customer journey communications for acquisition, retention, stimulation, and reactivation initiatives
Oversee promotion set up in the loyalty system including but not limited to rules and mechanism, managing content and determining communication freqeuncy and channels
Monitor the performance of HKJC Loyalty Programme and prepare regular reports to provide insights on customers patterns, tactical promotions and customer journey to internal stakeholders
Assist in the set up of customers lifecycle initiatives and support marketing automation project
Support budget management and work with relevant parties including finance, CGE cross teams to ensure clear and accurate records
Ensure compliance with Responsible Gambling Policy and all stiplulated legal requirements pertaining to wagering thereby protecting the integrity of the Club's business
Undertake other duties as assigned by Senior Manager, Loyalty Programme

About You

You should have

A bachelor degree or post-secondary qualifications in business, marketing related disciplines.
A minimum of 3 years of experience.
Experience in CRM and loyalty would be an advantage.
Good attention in details, responsible, self-motivated and can work independently
Strong on team-work with proactive and collaborative manner

Terms of Employment

The level of appointment will be commensurate with qualification and experience.

How to Apply

Please send your resume, complete with expected salary and job reference by clicking the Apply Now button.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.