Senior Manager, External Affairs (Youth Sports Programme Management)

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club (“the Club”) is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Corporate Affairs (CA) Division strengthens the strategic development and positioning of the Club as a world-class racing club and charity organisation, through engaging key stakeholders in both Hong Kong and the Mainland, and maintaining efficient and effective corporate communications.​​​

Job Summary

The job holder is responsible for planning and developing a series of community sports programmes targeting youth, handling hospitality and logistics planning, effectively liaising with international guests and stakeholders, and managing the organization of events for signature initiatives. The job holder supports various engagement initiatives, reinforcing the organization's profile and reputation as a community benefactor. Key functions include collaborating with internal teams and external partners, such as HKFA, BAHKC and VBAHK, to ensure successful event execution. Essential skills include strong project management, effective communication, and the ability to adapt to changing requirements. The job holder will also undertake ad hoc tasks as needed to support overall objectives and ensure high-quality event delivery.

The Job

• Plan and develop a series of community sports programmes targeting youth, in order to entice and engage our target audiences particularly the younger Gen Y & Z audiences.
• Ensure effective year-round end-to-end programme implementation at individual, school and district levels.
• Manage the partnership with working partners with an aim to reinforce the Club’s purpose of society betterment and maximise impact in Hong Kong and Chinese Mainland.
• Manage and collaborate closely with service agency under the funding of the Club’s Trust on implementing programme operations for JC Youth Football Development Programmes and JC Junior Sports Reporters  Programme, to ensure high-quality deliverables that remain within the approved funding and meet all programme output targets.
• Collaborate closely with strategic partners to leverage their expertise, assets and platforms so as to create a win-win for all parties involved and benefit the society at large.
• Coordinate with internal stakeholders and divisions to ensure proper management and utilisation of partnership entitlements in accordance with pre-agreed allocation.
• Plan and mobilise resources incl. sponsorship and activation budget, in-house resources, service providers, external partners and a pool of leaders, teachers and alumni of YFD as well as JSR students and alumni for the delivery of events and activities.
• Evaluate programme performance and feedback to adjust course of action in real time. Leverage insights to shape medium and longer-term plans.
• Support cross-division and cross-team collaboration by leveraging on the community programmes, e.g. JSR to support events or initiatives managed by other divisions/teams to enhance exposure and impact of both ends to create a win-win for the parties. Share programme experience and learnings with internal divisions in Hong Kong and Chinese Mainland to facilitate their planning and implementation.
• Lead, build and further develop the team with genuine motivation and professionalism. Set measurable KPI and share frequent, constructive feedback with team members.

About You

• A university degree in Marketing or a related disciplines.
• A minimum of 12 years’ relevant experience in event management and production, programme management, CSR or sports marketing.
• Strong network with the media and relevant stakeholders.
• Knowledge of and working experience with sports or social services in Hong Kong.
• Knowledge of and experience in Chinese Mainland is an advantage. 
• Expertise in planning and delivering sports and community events.
• Experience in supervising in-house team and managing external resources.
• Fluent in both written and spoken English and Cantonese. Putonghua is an advantage.
• Solid project management skills managing multiple programmes year-round targeting diverse demographics ranging from kindergarten/primary/secondary/tertiary students to youths, parents and teachers/coaches.
• A keen interest in the latest trends and consumer insights to create programme content and format that are engaging for our target audience.
• Meticulous event management skills to ensure flawless execution in different environments such as schools, football pitches, districts, partners’ venues.
• Strong communication and collaboration skills. Ability to manage multiple stakeholders and work in a highly complex matrix organisation effectively.

Apply Now!

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.

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Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via careers@hkjc.org.hk. 

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.