Senior / Marketing Communication Officer (1-Year Contract)

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club (“the Club”) is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Sports Business Division is central to the Club’s overall aspiration to become a globally recognised sports and entertainment brand, with world-class horse racing at its core. The Division’s overarching focus is to deliver sustainable growth of the Club’s sports business, deepen customer engagement, and contribute to position the Club as a leading global sports and entertainment brand to enable its commitment to social betterment. Its strategy is delivered through three pillars: broadening the fan base and prospecting new customers, growing the sports wagering business, and building the Club’s brand and commercialising its assets. 

The Job

• Support the Manager, Racing Sports Marketing in executing the Racing Sports Marketing strategy, cultivating a new generation of racing fans to achieve the Club’s business objectives

• Assist to drive marketing programs and thematic campaigns for major race days, including composing idea proposals, drafting agency briefs, and controlling the timeline and budget of each project with the supervision of line manager

• Manage creative agency, social media agency, media agency and other vendors efficiently for marketing materials creation and execution, including marketing and communication materials, marketing collaterals and social media posts

• Work closely with jockeys and trainers to establish them as icons of HKJC and develop marketing content featuring them

• Manage the social media accounts of individual jockeys 

• Actively supports the development of content and story angles for the campaigns and activations under his or her responsibility on HKJCRS social media platforms

• Ensures all content complies with the Club’s guidelines, including RGP, and confirm that it is reviewed and approved by all relevant parties before launch

• Supports other ad hoc projects as assigned

• Performs race day duties on a rotational basis, ensuring timely social media content roll-out and on‑site support where required

About You

• A university degree in Marketing or related disciplines
• A minimum of 3-5 years’ experience in general marketing, preferably with experience in digital marketing, social media, event management and content marketing
• Ability to work independently and as a team with high personal effectiveness
• A creative mind-set and a good understanding of young generation cultures
• Strong communication, interpersonal and project management skills
• Proficiency in English & Chinese
• Knowledge of creative and commercials/ print production
• Knowledge of advertising discipline, especially in media and social media
• Knowledge of events management
• Strong interest in social media, with a good understanding of platform operations and functionalities
• Proficient user of social media platforms, with up‑to‑date knowledge of trends and content creation/editing tools
• Great team player with high personal effectiveness
• A creative mind-set and a good understanding of young generation cultures.

Apply Now!

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.

Add horsepower to your career today. Click the “Apply Now” button to create an account and submit your application.

Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via careers@hkjc.org.hk. 

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.