Assistant Manager, Digital Experience (Product Owner)

Job Summary

Major Tasks

• Supports line manager in delivering user centred digital experiences across the Club's range of digital channels, including mobile app, website, e-commerce and cross-media platforms
• Takes the Product Owner role or assists the Chief Product Owner under agility framework to map the persona, develop epics and user stories, front-end user requirements and non-functional requirements for the Club's digital transformation on wagering customer journey and digital experiences, based on management's direction, input from customer behaviour research, customer feedback and wagering product teams
• Works closely with business users to understand business objectives, gather requirements and translates into desirable digital solution
• Conveys the product requirements and liaisons with IT and/or external vendor; Evaluates their solution, deliverable and product quality, especially on the front-end experience, and deals with the gap
• Manages the project scope and delivery schedule; including product backlog prioritization; potential risks identification and mitigation
• Manages and participates in various product development activities, including user research, needs finding research, conceptual validation, UX/UI design, usability testing and user acceptance test
• Assesses and analyses usage behaviour and customer experience, and translates findings into actionable improvements plan; stays abreast of current trends and best practices in digital industry and technology options; consistently brings in new ideas to increase customer engagement
• Supports DEI's Content Strategy and Management team and other customer front-end teams on product launch, upgrade and Q and A
• Ensures compliance with Responsible Gambling Policy (RGP) and all stipulated legal requirements pertaining to wagering, thereby protecting the integrity of the Club's business
• Undertakes other duties as assigned by Line Manager

Education

Qualifications

Experience