Marketing Officer (1-Year Contract)

Job Summary

Major Tasks

• Assists in developing marketing plans and driving special projects for Lottery and Horse Race Betting Products/Football products and services.
• Assists in executing digital marketing initiatives for wagering products and services, analyzing and improving their performance.
• Coordinates with technical teams and external vendors to ensure smooth execution of website and mobile app enhancements/development.
• Liaises with in-house creative and advertising agencies to deliver quality marketing collaterals for both retail and digital platforms.
• Works with other marketing teams to ensure alignment of content direction.
• Responsible for marketing campaign and special project implementation, performance monitoring, and evaluation.
• Follows through on campaigns or projects assigned, ensuring quality deliverables in a timely manner.
• Monitors the record of marketing expenses and prepares business reports.
• Ensures compliance with Responsible Gambling Policy and all stipulated legal requirements pertaining to wagering, thereby protecting the integrity of the Club's businesses.
• Undertakes other duties as assigned by the Line Manager.

Education

Qualifications

Experience