Senior Manager Digital Marketing Solutions and Services

Job Summary

Major Tasks

• Collaborate closely with CM to design holistic user experiences and journeys. Develop and execute digital marketing strategies and solutions that enhance our audiences’ digital experience while focusing on achieving the Club’s overall Charities and Community brand and marketing goals and objectives
• Support Executive Manager, Digital Marketing Solutions & Services and other business unit leaders in aligning digital marketing strategies with broader organizational goals
• Support the development and management of channel development and marketing budgets, ensuring effective use of resources and a positive return on investment
• Oversee the development of digital marketing channels for the Community Marketing business unit and ensure alignment and integration of digital marketing activities across the Club
• Work collaboratively with the Information Technology (IT) department and other teams within BDMC to plan, execute, and optimize digital marketing campaigns
• Champion the development and implementation of marketing technology (MarTech) solutions that will enhance the effectiveness and efficiency of digital marketing activities for the Community Marketing business unit and, importantly, the Club as a whole
• Track and report on key performance indicators (KPIs) for digital marketing campaigns, and use data to inform ongoing optimizations and improvements
• Manage a team of project managers and business analysts, providing coaching, guidance, and support as needed
• Stay up-to-date on industry trends and best practices in digital marketing, and share knowledge and insights with the broader DMSS team and organization as a whole

Education

• Bachelor’s degree or above with solid experience in marketing, new media, or digital sciences and familiar with usability

Qualifications

Experience

• 10+ years of experience in digital marketing, specializing in delivering digital solutions with a proven track record of driving successful client outcomes
• Strong technical knowledge of marketing technology platforms and tools, including CMS (Content Management Systems), DAM (Digital Asset Management) systems, and digital analytics systems.
• Strong leadership and management skills, with a proven track record of managing and developing high-performing teams.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and business unit leaders.
• Strong analytical and problem-solving skills, with the ability to use data to inform strategic decisions and optimizations.
• Excellent command of written and spoken English and Chinese
• Stakeholders Management
• Project Management
• Account Servicing
• Marketing Technologies and related systems