Manager, Customer Experience & Tourism Business
Job Summary
The job holder is responsible for supporting strategies formulation to achieve the business target of increased designated group of customers' wagering turnover and enhanced customer satisfaction using business analytics and CRM programs.
Major Tasks
- Assists Manager to formulate strategy, business and marketing plans for designated customer group in the areas of racing participation; also assist to drive and coordinate for intended customer privileges and customer experiences through managing the entire implementation and execution of CRM programmes
- Develops and executes marketing campaigns, including database marketing and racecourse attendance drive programs; also evaluate and analyse program/event effectiveness; prepare management reports
- Develops and executes effective customer communications
- Manages and liaises with agencies, design houses, printers and other vendors for marketing collaterals and premium production
- Manages programme budget planning, business proposals and reporting of programmes; Track and monitor budget and results of programmes
- Ensures compliance with Responsible Gambling Policy and all stipulated legal requirements pertaining to wagering, thereby protecting the integrity of the Club's businesses
- Undertakes other duties as assigned by Line Manager
Education
University degree holder in Marketing or Business related disciplines
Qualifications
Experience
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