Senior Content Strategy and Management Officer (Video Producer)
Job Summary
The job holder will collaborate with cross-functional teams to implement customer strategies, managing digital experiences, and ensuring that all marketing communications align with the organization's goals. The ultimate aim is to provide an impressive total customer experience leading to sustainable turnover growth in a responsible manner and engage new customers. The ideal candidate will possess relevant qualifications and extensive experience in marketing, customer insights, and digital innovation.
Major Tasks
- Design and execute customer campaigns to promote digital products and services, ensuring alignment with marketing strategies.
- Prepare promotional communication materials for digital marketing initiatives related to the organization's offerings.
- Collaborate with various stakeholders, including marketing teams, domain experts, and UX/UI designers, to gather inputs and develop requirements for digital content.
- Support the planning and implementation of customer incentive programs to enhance engagement and usage of digital platforms.
- Monitor the performance of marketing campaigns against target KPIs and prepare regular reports for optimization and learning.
- Stay updated on the latest trends in digital marketing and content management to enhance digital platforms and meet stakeholder needs.
- Undertake additional duties as assigned by management to support overall project goals and departmental objectives.
Education
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
Qualifications
Experience
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