Manager, Content Strategy and Management (Digital Communications)

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club (the "Club") is a world-class racing club that acts continuously for the betterment of our society.  The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution.  Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Membership and Customer Excellence (MCE) Division is responsible for delivering world-class experiences and deepening engagement across all customer segments. The team oversees operations of clubhouses, racecourses, and Off-Course Betting Branches (OCBBs), while enhancing member and owner value propositions and promoting interest in horse ownership and equestrian sports. It leads the Club’s customer experience strategy across digital and physical touchpoints, ensuring consistency, agility, and excellence. The Division also manages data strategy and governance to build a unified view of customers, enabling more personalised and impactful interactions.

The Department

Digital Experience and Innovation Department role is to build, cultivate and expand the digital ecosystem.  This involves acquiring and engaging customers, particularly focusing on acquisition and activation, wagering interest cultivation, fostering loyalty, and mitigating customer churn through the digital touch points and platforms.

The Job

• Support the team in driving end-to-end launch planning and integrated communications for HKJC’s digital initiatives/products, including defining objectives, positioning, messaging, channel plans, timelines, and launch readiness.
• Produce all launch collateral: messaging frameworks, FAQs, release communications, website/app copy, in-app/in-site messages, briefing notes, service scripts, and campaign toolkits.
• Translate product changes into audience-friendly value propositions for members, internal frontline teams, and partners.
• Drive internal and external communications across touchpoints (app/web, CRM/EDM, in-app/in-site messaging, social, frontline service, on-site collateral) to ensure a seamless, consistent “one voice” experience.
• Partner with stakeholders across divisions to align scope, timing, approvals, and channel execution with the Club’s strategy, brand standards, and customer experience principles.
• Establish a practical launch cadence (checkpoints, action tracking, approvals, launch-day coordination, post-launch updates).
• Develop or coordinate marketing plans (audience segmentation, CRM journeys, channel recommendations, test-and-learn) to improve adoption and conversion.
• Track and report performance (take-up/adoption, activation, engagement, conversion, feedback themes) and deliver post-launch reviews with actionable optimization.
• Assist management on budget and resource planning and monitoring of customer and communication strategies.
• Translate product changes into audience-friendly value propositions, positioning, and key messages, tailored to different audiences (members, internal frontline teams, partners).

About You

• Bachelor’s degree in Marketing, Communications, Business or related discipline.
• 6+ years of proven experience in marketing/communications, product marketing, digital marketing, or launch management, preferably for digital platforms or consumer-facing services.
• Demonstrated ability to own cross-functional launch communications in a large organization, delivering readiness milestones and comms/marketing assets on time for product releases.
• Excellent writing and editing skills in English and Chinese (Cantonese; Putonghua a plus), with experience producing release notes, FAQs, in-app copy, external communications, and promotional video scripts, with a hands-on approach to developing launch messaging and content.
• Strong stakeholder management and relationship-building capabilities; adept at aligning multiple teams (Product, Design, Marketing, Compliance, Customer Support).
• Data-driven with experience turning insights into action; comfortable building and interpreting dashboards and performance metrics.
• Demonstrated project management excellence, including prioritization, risk management, and cadence/routine governance across complex programs.
• Familiarity with digital marketing execution (CRM/EDM, marketing automation, in-app messaging, web/app analytics, A/B testing, landing page optimization).

Apply Now!

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.

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Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via careers@hkjc.org.hk.

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.