Manager, Customer Experience & Tourism Business (Business Development - OA/ OTA)

The Department

The Customer Strategy, Insights, and Innovation (CSII) Division is dedicated to cultivating customer-centric capabilities across the Club ecosystem and shaping customer strategies that drive business growth. Through a data-driven approach, the Division strives to achieve a 360-degree understanding and insights of owners, members and wagering customers, enabling the seamless design of end-to-end customer experiences across online and offline channels (Racecourses and Off-course Betting Branches). This is achieved by integrating Clubwide customer data onto a unified platform, creating a single view of our customers that empowers us to deliver personalised offers and unique experiences.

The job holder is responsible for supporting strategies formulation to achieve the business target of increased designated group of customers' wagering turnover and enhanced customer satisfaction using business analytics and CRM programs.

The Job

You will

• Assist Manager to formulate strategy, business and marketing plans for designated customer group in the areas of racing tourism; also assist to drive and coordinate for intended customer experiences through managing the entire implementation and execution of tourist program
• Develop and execute marketing campaigns, including strategic marketing partnership and racecourse attendance drive programs; also evaluate and analyse program/event effectiveness.
• Build and maintain strong relationships with local tourism operators , government agencies and community group to expand our racecourse offering and tourism product outreach.
• Develop, design and execute strategic plans to expand tourism , focusing on specific geographic areas or niche markets
• Identify and pursue new business opportunities, and cooridinate with partners on joint initiatives and marketing effort
• Compile and analyze data on tourism trends, visitors numbers & economic impact to identify new opportunities and inform strategies.
• Ensure compliance with Responsible Gambling Policy and all stipulated legal requirements pertaining to wagering, thereby protecting the integrity of the Club's businesses
• Undertake other duties as assigned by Line Manager

About You

You should have

• A bachelor's degree in Marketing , Business or Tourism Management
• A minimum 5 to 8 years of working experience in tourism development, hospitality related field
• Strong project management skills , including the ability to manage multiple project simultaneously 
• Excellent negotiation and partnership building skills 
• Experience in end-to-end customer programme development 
• Experience in development tourism product
• Strong analytical and strategic thinking abilities 
• Understanding of tourism landscape in China, Asia and International market

Terms of Employment

The level of appointment will be commensurate with qualifications and experience.

How to Apply

Please submit your resume with expected salary by clicking the Apply Now button.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.