Manager, Customer Experience & Tourism Business (Business Development - OA/ OTA/ Tourism Product)

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club (“the Club”) is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Customer Strategy, Insights, and Innovation (CSII) Division is dedicated to cultivating customer-centric capabilities across the Club ecosystem and shaping customer strategies that drive business growth. The Division focus on developing the the segment strategy, design products and propositions , including new entertainment offerings to drive target prospect acquisition and strengthen base management.

Job Summary

The job holder is responsible for supporting strategies formulation to achieve the business target of increased designated group of customers' wagering turnover and enhanced customer satisfaction using business analytics and CRM programs.

The Job

• Assist Manager to formulate strategy, business and marketing plans for designated customer group in the areas of racing tourism; also assist to drive and coordinate for intended customer experiences through managing the entire implementation and execution of tourist program
• Develop and execute marketing campaigns, including strategic marketing partnership and racecourse attendance drive programs; also evaluate and analyse program/event effectiveness
• Build and maintain strong relationships with local tourism operators , government agencies and community group to expand our racecourse offering and tourism product outreach
• Develop, design and execute strategic plans to expand tourism , focusing on specific geographic areas or niche markets
• Identify and pursue new business opportunities, and cooridinate with partners on joint initiatives and marketing effort
• Compile and analyze data on tourism trends, visitors numbers & economic impact to identify new opportunities and inform strategies
• Ensure compliance with Responsible Gambling Policy and all stipulated legal requirements pertaining to wagering, thereby protecting the integrity of the Club's businesses
• Undertake other duties as assigned by Line Manager

About You

• A bachelor's degree in Marketing , Business or Tourism Management
• A minimum 5 to 8 years of working experience in tourism development, hospitality related field
• Strong project management skills , including the ability to manage multiple project simultaneously 
• Excellent negotiation and partnership building skills 
• Experience in end-to-end customer programme development 
• Experience in tourism development product
• Strong analytical and strategic thinking abilities 
• Understanding of tourism landscape in China, Asia and International market

Apply Now!

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.

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Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via careers@hkjc.org.hk.

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.