Manager, Retail Marketing Services

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club (“the Club”) is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Special Project Department leads the integrated Conghua Racecourse (CRC) business strategy, consolidating cross-functional workstreams to build a cohesive, integrated and sustainable business model, enabling CRC to become the foundation of the Club’s long-term development in the Greater Bay Area.

The Job

• Plan campaigns: Turn brand strategy and product roadmaps into marketing campaigns across offline and online channels. Maintain a campaign calendar aligned with product launches, seasonal peaks, festivals (11.11, 618, Chinese New Year), and local cultural moments.
• Coordinate cross‑functional launches: Ensure readiness across product inventory, pricing, packaging, POS materials, visual merchandising, digital assets, and staff training.
• Integrate product marketing: Collaborate with Product & Merchandising to define hero SKUs, bundles, and cultural/tourism collaborations. Localize messaging, packaging, and in‑store storytelling for Greater Bay audiences.
• Execute across channels: Drive activations in flagship stores, pop‑ups, online shops (Tmall/JD), social commerce (Douyin/Kuaishou), Xiaohongshu, and WeChat. Manage POS materials, displays, and promotional assets.
• Deliver experiential marketing: Plan events tied to sports, culture, and tourism. Partner with local institutions, tourism boards, sports clubs, universities, and KOLs to amplify reach.
• Lead CRM & retention: Own CRM strategy for WeChat ecosystem, membership programs, loyalty mechanics, and lifecycle campaigns (welcome, win‑back, VIP). Use analytics to segment customers and drive repurchase.
• Manage creative & content: Brief agencies for product imagery, video, visuals, and localized copy. Oversee KOL/livestream briefs and ambassador programs.
• Measure & improve: Define KPIs, analyze campaign performance (GMV, conversion, retention), and refine strategies based on customer feedback and data.
• Oversee budget & vendors: Manage campaign budgets, procurement, and vendor relationships (print, logistics, staffing, agencies).

About You

• Undergraduate or postgraduate qualification, preferably in Branding, Marketing, Communication, or a related discipline.
• 8–10+ years of experience in marketing, retail operations, or product marketing; experience in Greater Bay, China preferred.
• Proven track record in executing omnichannel campaigns across physical retail, e‑commerce, and social commerce.
• Strong project management and cross‑functional coordination skills; experience collaborating with product, merchandising, and retail operations teams.
• Well‑versed in the Chinese digital ecosystem, including WeChat, Douyin, Xiaohongshu, Tmall/JD, and KOL/livestream mechanics.
• Demonstrated experience with CRM tools, membership programs, and lifecycle marketing.
• Customer‑centric mindset with a strong understanding of Guangdong consumer tastes, cultural nuances, and tourism patterns.
• Experience in campaign analytics, A/B testing, and leveraging data to prioritize trade‑offs.
• Background in lifestyle, sports, culture, tourism, or relevant consumer categories is highly desirable.
• Fluent Mandarin, Cantonese and English (spoken and written).
• This role is based in Hong Kong and expected frequent travel to China.

Apply Now!

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.

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Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via careers@hkjc.org.hk.

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.