Requisition ID: 2916

Customer Sales Management Staff

Job Summary

The job holder is responsible for contributing to business return from the designated customer group by growing wagering turnover, customer base and wagering experience. It includes driving customer activation, increasing participation, stimulating wagering intent, driving product familiarization, and cultivating racing interest with effective direct marketing and CRM programmes.

Major Tasks

Support the Line Manager in implementing customer wagering strategies aligned with the Club's objectives to uplift overall customer satisfaction across different touch points.
Assist the manager in developing and implementing effective CRM programs and in organizing and attending racecourse events to cultivate customers' sports wagering interests.
Analyze customer feedback and all sources of customer data strategically, providing insights to formulate evaluation reports and develop effective customer campaigns.
Assist in business proposals, report writing, and budget planning.
Execute marketing operational plans, including procurement requests, production of marketing materials, data analysis, coordination with external vendors, and communication delivery.
Oversee event logistics in coordination with agencies, production houses, and internal stakeholders to ensure smooth operations (working on weekends if needed).
Perform general marketing administrative duties such as invoice processing, data entry, market research, program clipping, meeting preparation, and reporting.
Ensure compliance with the Responsible Gambling Policy and all stipulated legal requirements pertaining to wagering, thereby protecting the integrity of the Club's businesses.
Undertake other duties as assigned by the Line Manager.

Customer Sales Management Staff

Job Summary

Major Tasks

Education

Qualifications

Experience